HQ
HQDealer operating system
Price a stack Book a demo
CRM/AI/Desking/DMS/Titles/Transport/Website/Marketing/Pricing/Auditing/Reporting

The whole dealership on one host. Your data, in your hands.

HQ replaces the stack of vendors a dealer pays to keep apart. Leads, deals, units, service, transport, your website and your reporting run in one system on one database you own. Start with the modules you need and add the rest as upgrades. Built for franchise and independent dealers who are done renting access to their own numbers.

Book a demo Build your stack Powersports, auto, RV and marine rooftops.
0modules, à la carte
0database, yours
0exit fees on your data
24/7Colebot working your leads
What one host replaces

A dozen contracts. A dozen logins. A dozen copies of the same customer.

Most dealers stitch together a CRM, a DMS, a desking tool, a website vendor, a chat vendor, a digital retail plug-in, a pricing guide, a call-recording service, a review tool, a reporting subscription, a title-tracking spreadsheet and a growing list of AI add-ons. Each one holds a slice of your data hostage. HQ puts all of it in one place.

CRMLead vendor
AIChatbot add-on
DeskingMenu tool
DMSLegacy DMS
TransportSpreadsheet
WebsiteSite vendor
Digital retailCheckout plug-in
Live chatChat vendor
MarketingConversion tools
ReportingBI subscription
TitlesSpreadsheet
PricingGuide subscription
Call auditsRecording vendor
ReviewsReview vendor
AlertsNobody
HQOne host. One database. One bill. Buy only the modules you need.
The modules

Everything a rooftop runs on, sharing one set of records.

Seven core modules run the store. Eight add-ons are upgrades you switch on when they earn it, priced per module on top of your base. Every one reads and writes the same customers, units and deals, so nothing gets re-keyed and nothing gets lost between systems.

Core modules

Your base. Pick any, priced per rooftop.

CRM

Every lead, every channel, one record. Your process, not ours.

Website forms, Messenger, Marketplace, texts, chat, phone calls, walk-ins and dealer buy bids land on the same customer card with the ad that produced them. Then it works the lead the way you manage.

  • Build your own sales process: stages, rules, who owns what
  • Tasks created automatically from texts and phone calls
  • Source and ad-level attribution on every lead
  • Pre-approvals stamped to the contact and the deal
  • A buying-side CRM for sellers, not just buyers
AI · Ask HQ

An assistant that lives inside your numbers.

Ask HQ works from your database, not a generic model of a dealership. It answers with your units, your grosses and your leads, then does the work.

  • Daily read: what sold, how old it was, what it made
  • Writes listings and follow-ups in your voice
  • Drafts the write-up when a trend shows up
  • Audits ads, bots and reps against real outcomes
  • Every answer traceable to the rows it came from
Desking

Desk the deal where the customer already is.

Payments, trades, rebates, fees and the F&I menu on one screen. Push to your lenders and your credit bureau without leaving the deal.

  • Payment grid with term, rate and money-down scenarios
  • Credit pulls and lender submissions from the deal
  • F&I menu with live provider rating
  • State forms, e-signature and a stips checklist
  • Front and back gross visible in real time
DMS

Units, service and parts in a database you own.

Inventory from intake to sold, repair orders and technician time, parts and the paperwork that closes a deal, all in one system.

  • Unit readiness: prepped, photographed, online, priced
  • Service board with open RO aging and tech productivity
  • Parts and accessories on the same ticket
  • Accounting handoff to the ledger you already use
  • Role-based permissions by department and store
Transport & Logistics

Dispatch every pickup, transfer and delivery.

A lane board for drivers, a schedule the sales floor can see, and a paper trail for every unit that moves.

  • Pickups from public sellers and dealer buy runs
  • Store-to-store transfers with the units attached
  • Customer deliveries tied to the signed deal
  • Driver view on the phone with photos and signatures
  • Miles, hours and cost per move on the report
Website

Your site, served from your inventory.

No third-party feed lag, no vendor markup on your own listings. Units appear the moment they're ready and drop the moment they sell.

  • Inventory, pricing and photos straight from the DMS
  • Pre-approval and full credit app on every unit page
  • Search pages you can publish yourself, daily
  • Feeds to Meta and Google vehicle catalogs
  • Visitor tracking that flows back to the CRM record
Detailed reporting

The numbers you manage by, every morning.

Sales, service, buying, titles and marketing scorecards built from your own tables. The same reports we run our two stores on, with the goal and the pace next to every figure.

  • Weekly 1-on-1 scorecards per department
  • Ad spend to approvals to deals, per ad
  • Wallboards for the floor and the shop
  • Export or query any report directly

Add-ons

Upgrades priced per module on top of your base. Switch each one on when it earns it.

Title management

Know where every title is. Put it on a report.

Most systems have no place to record whether you actually hold the title. HQ tracks every unit's title from acquisition to the customer, and flags the ones that are late.

  • Title in hand, in transit, lien pending, missing
  • Days outstanding per unit, per store, per buyer
  • Alerts before a title blocks a delivery
  • Missing-titles report for the weekly 1-on-1
Marketing conversions

Every ad dollar traced to an approval and a deal.

Conversion tracking across Google, Facebook, Bing, Marketplace and your website, stamped onto the lead so you know which ad actually sold a unit.

  • Google Ads, Meta, Bing and Marketplace in one report
  • Pre-approval and deal events sent back to each platform
  • Marketplace posting and instant reply on every unit
  • Kill losing ads weekly with real cost per deal
Optimized pricing · premium

The right number on every unit, backed by the market.

Every dealer in your area scraped daily, your own sold history, and JD Power values, combined into a list price, a floor, a buy offer and a trade number.

  • Competitor inventory, prices and days-on-site
  • Your sold data: what moved, at what gross, how fast
  • JD Power and market comps on the same screen
  • Repricing suggestions as units age
Alerts & accountability

Your data, fed to you. Trigger events, not spreadsheets.

Set the triggers that matter and let HQ watch them: a lead sitting too long, a follow-up missed, a title overdue. When a trend takes shape, the write-up is already drafted.

  • Lead-aging and no-reply alerts to the right manager
  • Trend detection per rep, per department
  • Write-ups drafted from the record, ready to sign
  • Escalation rules you define
Call & text auditing

Every call and text graded against your process.

HQ listens to the calls and reads the texts, then grades each one against your rubric: greeting, discovery, appointment ask, follow-up. Coaching, not guessing.

  • Your rubric, your scoring, per department
  • Every conversation scored with the moments flagged
  • Rep trends over time feed accountability
  • Coaching notes generated for the 1-on-1
Review funnels

Turn delivered units into five-star reviews.

A request at the right moment, routed to Google, with unhappy customers caught first and every review attributed to the rep who earned it.

  • Timed requests after delivery and service
  • Unhappy customers routed to a manager, not to Google
  • Per-rep and per-store review counts on the scorecard
  • Referral capture on the same page
Digital retail

Let the customer build the deal at midnight.

Payment, trade value, protection products and a real pre-approval on the unit page. The deal lands on the desk already structured.

  • Live payments with your rates and fees
  • Trade appraisal and instant offer
  • Soft-pull pre-approval, full app when ready
  • Hold-my-unit deposits
Live chat · Colebot

Colebot answers in seconds, your team closes.

The same AI you're talking to on this page, trained on your inventory and your store. It qualifies, books appointments and hands off to a rep when it's time.

  • Website, Messenger and text in one inbox
  • Knows your units, hours, payments and programs
  • Captures name, unit and contact before handoff
  • Every conversation on the CRM record
Modular stack · à la carte

Start with the core you need. Add upgrades when they earn it.

Nobody makes you rip out a DMS on day one. Pick the core modules that hurt most, run them beside what you have, and switch on add-ons as they earn it. Core is a base price per rooftop. Add-ons are an upcharge per module. No per-seat licenses, no data exit fees.

Core modules priced per rooftop
Add-ons upcharge per module

Your stack 0 of 15 modules

Rooftops
Core modulesBase price per rooftop
Add-onsUpcharge per module
SeatsUnlimited
Get a quote for this stack

Your selection carries into the demo request and into Colebot, so nobody has to ask twice.

The dealer in control

It's your data. Act like it.

Legacy dealer software was built to make leaving expensive. Your customers, your deal history and your inventory sit behind a vendor's login, exported at their price and on their schedule. HQ was built by dealers who lived that way and decided to stop.

your-dealership · exportall tables · nightly
# every record, in open formats, on your schedule
customers 14,208 rows csv · json
leads 31,977 rows csv · json
conversations 88,410 rows csv · json
deals 6,412 rows csv · json
units 9,130 rows csv · json
repair_orders 18,554 rows csv · json
transport_moves 2,890 rows csv · json
# plus a read API, so your own tools can ask the same questions HQ does
01

Your database, your keys

Each dealer group runs on its own database. Your records are never pooled with another dealer's, and you hold administrative access to them.

02

Export everything, any time, for free

Every table and every document is exportable in open formats from day one. Leaving HQ is never a negotiation.

03

Open API, not a walled garden

Connect the tools you already trust. Your accountant, your ad platforms and your own scripts read the same data HQ does.

04

Your AI learns from you alone

Ask HQ and Colebot work from your rooftop's records. Nothing you ask, and nothing they learn about your pricing or your customers, trains a model for anyone else.

05

Permissions that fit a real store

Roles by department and rooftop, templated so a new hire gets the right access on day one and loses it the day they leave.

Ask HQ

The first manager in the building every morning.

Most dealer AI is a chatbot bolted to a website. Ask HQ sits on top of your entire operation, reads the same rows your managers do, and turns the answer into the next action.

Morning read, automaticallySold, grosses, aged units, open ROs and yesterday's lead count in one message before the doors open.
Buying that follows demandSees what just sold and how fast, then finds the same units within your buying radius under your ceiling.
Listings and follow-ups written for youPhotos come in from the shop, a description and a price go out to the website, Marketplace and your ad catalogs.
Audits you can act onWhich ads produce approvals, which reps answer inside five minutes, which chat replies lose the customer.
Run sales your way

Your process. Your triggers. Your team held to it.

The biggest reason HQ exists: a dealer wanted all of his data fed to him, notifications when something needed a hand, and a way to hold the team accountable when trends started. Every other CRM made him manage the way the software worked. HQ manages the way you do.

Customize your sales managementDefine the stages, the response times, who owns what and what "worked" means. HQ enforces it, not a trainer.
Tasks from texts and calls, automatically"Call me back after five" becomes a 5:00 task on the rep's board. Nothing lives only in someone's memory.
Trigger alerts on your dataA lead sitting too long, a missed follow-up, a title past due, a unit aging past your floor. You pick the trigger and who hears about it.
Accountability with a paper trailWhen a trend takes shape, the write-up is drafted from the record: dates, calls, texts and the grades against your rubric.
Detailed reporting

Reports built the way a dealer reads them.

Every number sits next to its goal and its pace. Every scorecard is the one we run our own weekly 1-on-1s from. And because the tables are yours, any report can be exported, queried or rebuilt your way.

Sales 1-on-1. Units, front and back gross, pace to goal, reply time, close rate per rep, stips and titles outstanding.
Service 1-on-1. Prep pipeline and speed to line, open RO aging, tech productivity, service income and GP.
Titles. Every unit's title status, days outstanding, and the ones about to block a delivery.
Buying scorecard. Bought vs sold by buyer, days to sell, profit per unit, category days-supply.
Ads review. Spend to conversations to approvals to deals, per campaign and per ad, so you kill losers weekly.
Call and text audits. Every conversation graded against your rubric, per rep, with the trend over time.
Chat and Marketplace. Conversations handled by Colebot, handoffs, appointments set, listings live and replies converted.
Who it's for

Franchise or independent, one rooftop or twelve.

HQ was built across a franchise powersports store and an independent used store. The workflows differ. The need for one system and clear ownership of the data does not.

Franchise dealers

Keep the factory happy. Keep the data yours.

Run OEM programs, warranty and certified inventory alongside your used and trade business, without a DMS that treats your store like a branch office of the factory.

OEM inventory and incentives on the desk
Factory units, rebates and program rates sit next to your pre-owned so the desk works one way.
Service that pays
Warranty and customer-pay ROs, technician time and parts on a board the whole store can read.
Multi-store from day one
Transfers, shared buying and group-level reporting across rooftops, with permissions by store.
Independent dealers

Enterprise tooling at an independent's price.

You buy from the public, you desk your own deals, you move your own iron. HQ was built for exactly that, with a buying CRM and transport board the big DMS vendors never bothered to make.

Buying is a first-class module
Sellers, dealer bids, Marketplace finds and buy runs, with the numbers to know what to pay.
Your own website, no vendor markup
Publish inventory and search pages yourself and stop paying per lead for your own traffic.
Priced for your rooftop, not your headcount
No per-seat licenses that punish you for hiring a Saturday porter.
Works alongside what you already run
Lightspeed EVO700CreditRouteOnePEN / F&I providersMeta Ads & catalogsFacebook MarketplaceGoogle Ads & Merchant CenterRespond.ioDocuSignMicrosoft 365TwilioQuickBooksShopify parts storeADP Lightspeed EVO700CreditRouteOnePEN / F&I providersMeta Ads & catalogsFacebook MarketplaceGoogle Ads & Merchant CenterRespond.ioDocuSignMicrosoft 365TwilioQuickBooksShopify parts storeADP
Built in a dealership
"The biggest reason I built this was to have all my data fed to me, then build notifications for trigger events, like a lead sitting too long. And on top of that, to hold a team accountable when trends begin to take place."
Founding dealer · Indiana
2rooftops running HQ daily
Powersports + autofranchise and independent
Dailyrelease cadence, shaped by the floor

HQ did not start as a software company's idea of a dealership. It started as a dealer's list of everything the vendors would not fix: leads with no source, units nobody knew were prepped, a buying team with no CRM, drivers dispatched by text message, a website that lagged the lot by a day.

We built the fix for each one inside our own stores, in front of our own reps, and kept what worked. The scoreboard on the wall, the deal desk, the transport lanes, Colebot answering Messenger at 11 PM and the assistant that reads the morning numbers were all in use on our floor before they had a name.

Now we host it for other dealers, on the same terms we demanded for ourselves: one system, one bill, buy what you need, and every byte of your data yours to keep.

Talk to a dealer who runs it
Book a demo

See HQ on a store like yours.

Thirty minutes, on a live system with real deals moving through it. Bring your current vendor list and we'll show you what it replaces and what your data would look like in your hands.

01
Walk-through on a live storeNot a slide deck. The desk, the lanes, the assistant, with the day's numbers on it.
02
Your stack, mappedWe list what you pay for today and which HQ module takes each one over, in the order that makes sense.
03
A quote for your rooftopsPricing is set per rooftop with the modules you turn on. No per-seat licenses, no data exit fees.
Which modules are in your stack?
We reply within one business day. No list, no drip campaign.