One platform · One bill

The whole dealership. One source of truth.

HQ replaces the stack of separate vendors a dealer pays for today. Leads, deals, credit, signatures, units, service, transport and the books share one record, one login and one monthly bill. Built and run every day inside working dealerships.

1record per customer
1login for every role
1bill
24/7Riley on your leads
One platform · One bill

A dozen vendors. Or one.

Most stores rent a separate system for every job, then pay people to copy the same customer between them. Every vendor holds a slice of the truth, sends its own invoice and needs its own login. HQ runs all of it on one record.

The typical dealer stack 12 contracts
01DMSUnits, deals, service, parts, the booksinvoice
02CRMLeads and follow-ups, typed in againinvoice
03Website, chat & BDCA site vendor, a chat vendor, a call centerinvoice
04Desking & F&I menuPayments and products in another windowinvoice
05Credit portalPulls and apps keyed by handinvoice
06E-signUpload, tag, send, download, fileinvoice
07Texting platformConversations nobody else can seeinvoice
08Reputation & reviewsAnother list of the same customersinvoice
09Pricing toolMarket numbers in a separate tabinvoice
10TransportSpreadsheets and group textsby hand
11Accounting add-onsBank downloads and month-end re-keyinginvoice
12ReportingExports stitched together on Mondayinvoice
12logins
12bills
12copies of a customer
With HQ

One platform. One bill.

1source of truth
1login, every role
1monthly bill
0re-keying

A lead becomes a customer, a credit app, a signed deal, a delivery, a service visit and a journal entry without anybody typing it twice. Every department reads the same numbers, so the Monday meeting is about the business, not about whose report is right.

All on the one bill
CRM + Riley AIDesking & F&ICreditE-signInventory & pricingBuyingWebsite & chatTextingReviewsService & partsDispatchGL & bank feedReports
Book a demo

Run HQ beside what you have and switch departments over at your pace. Nobody has to rip out a system on day one.

One source of truth

Typed once. Read everywhere.

Follow one customer through the store. In most dealerships that is seven systems and five re-typings. In HQ it is one record that every screen reads and writes.

LeadAny channel, source and ad attached
Riley repliesIn seconds, day or night
CreditPulled from the deal
Desk & signMenu, forms, e-sign on a phone
DeliverDispatched, tracked, signed for
ServiceSame customer, same unit
The booksPosted to the GL, matched to the bank
One customer cardEvery text, call, app, deal, unit, RO and payment on one page.
One set of numbersSales, F&I, service and accounting read the same rows, live.
One audit trailEvery change stamped with who, what and when. Nothing is deleted.
Capabilities

Everything the store runs on. Built in.

Each department gets a My Day board like the one above: the day's goal, what is due and the next move, with every record one tap away. Here is what sits behind them.

Sell front of the house
AI inside

CRM + Riley AI

Every web form, Messenger thread, text, call and walk-in lands on one customer card, and Riley works it around the clock.

  • Lead routing, rotation and response-time tracking
  • Riley answers, follows up and books the visit
  • Calls and texts graded against your process
  • A rep's whole day on one My Day board

Desking, F&I & credit

Structure the deal, pull credit and present the menu without leaving the customer's record.

  • Worksheet with trade, fees, taxes and rebates
  • Credit pulls and lender submissions from the deal
  • F&I menu with live product rating
  • Stips board so nothing funds late

E-sign

The deal's forms are filled from the record and signed in the store or from the customer's phone.

  • State and lender forms filled automatically
  • In-person or remote signing
  • Signed copies filed to the deal jacket
  • Readiness check before anything goes out

Inventory & pricing

Every unit from intake to sold, priced against the market and pushed everywhere it sells.

  • Readiness: prepped, photographed, online
  • Market pricing and repricing as units age
  • Feeds to your website and ad catalogs
  • Listing copy checked against ad policy

Buying

A real CRM for the units you buy: sellers, trades and dealer bids worked like leads.

  • "Sell us your vehicle" leads straight to the board
  • Appraise, offer and track the counter
  • Lien payoff and title tracked to the end
  • Pickup booked on the dispatch board

Website & live chat

Your site served from your own inventory, with chat and pre-approval that land on the customer's card.

  • Units go live when ready, drop when sold
  • Quick quote and full credit app on every unit
  • Chat that answers in seconds and hands off
  • Every visit tied back to the lead
Run back of the house

Service & parts

Repair orders, the tech board and the parts counter on the same customer and unit.

  • Write, dispatch and close ROs
  • Tech time and open-RO aging on a board
  • Parts lookup, fitment and special orders
  • Recon that tells sales when a unit is ready

Dispatch & transport

Every pickup, transfer and delivery planned, routed and tracked, with the customer kept in the loop.

  • Runs built with route order and trailer space
  • Booking links customers pick their own time
  • Driver view on a phone: stops, photos, signatures
  • Status texts at every step

Accounting, GL & bank feed

Sold deals, receipts and bills post themselves to your general ledger, and the bank feed matches them.

  • Deals post to the GL when they close
  • A/R, A/P and funding receivables tracked
  • Live bank feed for reconciliation
  • Monthly statements from the same ledger

Reports

Every department's goal and pace each morning, built from the same rows the work happens in.

  • My Day boards for every role
  • Weekly 1-on-1 scorecards by department
  • Ad spend traced to leads, apps and sales
  • Company pulse and month plan for the owner
The screens

One record, every desk.

The same customer, deal and unit, as each department sees them. These are HQ's own screens, drawn with made-up test data.

hq.yourstore.com/customers/casey-exampleTest data
CE
Casey ExampleFacebook lead · 2 days ago · wants the touring bike
Hand to F&ICallText
LeadTalkingQuick quoteFull appDeskedSoldDelivered
NextDesked, not with F&I yet. Lender decision is on the deal. Menu and contract next.
Conversation Riley, texts and calls
Quick quote back · prequalified
Here is your credit application, mostly filled in from what you gave us.
Full app in · sent to the desk
Good news Casey, your numbers are ready. When is a good time to go over them?
after 5 works
Deal
UnitTouring bike · stock T-2291Trade2016 cruiser · 14k miCreditPrequalifiedDeal roadWorksheet · step 5 of 13Follow-upToday 5:15 PM · call

Shown with test data. Names, units and numbers are made up.

Riley AI

Your best rep never clocks out.

Riley works inside HQ, not bolted onto it. She reads the same customer card, inventory and calendar your people do, so the answer she gives at midnight is the one your best rep would give at noon.

Answers in seconds, 24/7Texts, Messenger and chat, with the unit, the price and the next step.
Books the visit, hands off cleanlyThe rep gets the conversation, the appointment and a drafted first message.
Follows up so nobody falls throughQuiet leads get a nudge on your schedule, and your managers see every word.
Graded every nightRiley's conversations are scored like a rep's, so quality is measured, not assumed.
Your data

It's your store. It's your data.

One source of truth only matters if it belongs to you. HQ is built on terms a dealer would write for himself.

01Your own databaseYour records are never pooled with another dealer's.
02Export anything, freeEvery table in open formats, any time. Leaving is never a negotiation.
03Permissions that fit a storeEach role sees its job; changes to money need the right approval.
04AI that learns from you onlyRiley and Ask HQ work from your store's records and nobody else's.
Franchise dealers

Keep the factory happy. Keep the data yours.

Factory units and incentives sit next to your pre-owned on one desk, with warranty and customer-pay service on the same record.

  • OEM inventory and programs on the desk
  • Warranty and customer-pay ROs
  • Multi-store from day one
Independent dealers

Enterprise tools for an independent store.

You buy from the public, desk your own deals and move your own units. HQ was built for exactly that.

  • Buying is a first-class desk
  • Your own website, served from your inventory
  • One record for sales, service and the books
Built in a dealership
"The biggest reason I built this was to have all my data fed to me, get alerts when something needs a hand, and hold a team accountable when trends start."
Founding dealer · built and run at a real dealership
2rooftops run on it daily
Dailyreleases shaped by the floor
1platform, every department
Book a demo

See your store on one platform.

Thirty minutes on a live system with real deals moving through it. Bring your vendor list and we will show you what HQ replaces and what one bill looks like for you.

1
A live walk-throughThe boards, the desk and Riley, not a slide deck.
2
Your stack, mappedWhich vendors HQ takes over, and in what order.
3
Pricing from a repAfter a short intake about your store, an HQ rep shares pricing with you directly.
Request a demoA dealer from our team replies within one business day.
Tell us more optional
What matters most?
No mailing list. No drip campaign. One reply from a person.
Book a demo